Logo & identity

The questions we ask before drawing anything.

Most logo projects go wrong because the brief was thin, not because the designer was. This takes about ten minutes and saves roughly three rounds of revisions.

7 sections
Short ones
~10 min
Be honest, not polished
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The basics

Who you are and how to reach you. Two minutes, then it gets more interesting.

Exactly as it should appear in the logo — spelling, spacing and capitalisation all matter.

Leave blank if you do not have one, or if you want us to write one.

One plain sentence, the way you would explain it to a friend. No industry language.